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10 Best Soft Coolers 2025 in the United States

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Our technology thoroughly searches through the online shopping world, reviewing hundreds of sites. We then process and analyze this information, updating in real-time to bring you the latest top-rated products. This way, you always get the best and most current options available.

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Our Top Picks

#1

Winner

YETI Hopper Flip 18 Portable Soft Cooler, Big Wave Blue

Rating
10.0
Chosen by1,106
Capacity
Insulation
Additional Features

Most important from
2489 reviews

Capacity
Love the new color and the nice size.
Insulation
Built like a tank and keeps things very cold.
Additional Features
The cooler's robust zipper is heavy-duty, though it takes some effort to work.

The YETI Hopper Flip 18 Portable Cooler in Big Wave Blue stands out for its impressive cold-holding capacity. It uses ColdCell Insulation, a high-quality closed-cell foam, which ensures that your drinks and food stay cold longer compared to ordinary soft coolers. With a capacity to hold up to 16 cans plus ice, it is quite spacious for its size. The cooler features a 100% leakproof HydroLok Zipper, which is a significant advantage as it prevents spills and leaks, making it highly reliable for outdoor activities.

Its high-density fabric is another plus, offering resistance against punctures and UV rays, ensuring durability even in tough outdoor conditions. Additionally, the DryHide Shell is both waterproof and abrasion-resistant, providing extra protection against various elements in the wild. The cooler is specifically designed for personal use during full days of outdoor activities like hunting, fishing, or boating.

Portability is well-thought-out with this cooler, weighing 5.1 lbs when empty, and its dimensions make it easy to carry and store. It is slightly heavier compared to some other soft coolers, which might be a consideration if you need to carry it over long distances. The design, material, and additional features like its puncture-resistant shell make it a robust choice, but the higher weight could be seen as a drawback for some users.

Rating
10.0
Chosen by1,106
Capacity
Insulation
Additional Features

Most important from
2489 reviews

Capacity
Love the new color and the nice size.
Insulation
Built like a tank and keeps things very cold.
Additional Features
The cooler's robust zipper is heavy-duty, though it takes some effort to work.
#2

YETI Hopper M20 Backpack Soft Sided Cooler with MagShield Access, Big Wave Blue

Rating
10.0
Capacity
Insulation
Material

Most important from
942 reviews

Capacity
Its compact size is perfect for day trips, holding enough for a picnic or a hike without being bulky.
Insulation
The cooler’s insulation keeps drinks and food ice cold for hours, even in hot weather.
Material
Durable materials resist punctures and sun damage, promising long-lasting use in rugged conditions.
Portability
The backpack design with adjustable straps offers exceptional comfort and lets you keep your hands free.
Leak-Proof Design
The magnetic seal system creates a strong, leak-resistant closure that’s effortless to open and close.
Additional Features
A stylish color palette makes it a standout accessory for outdoor adventures.

The YETI Hopper M20 Backpack Soft Sided Cooler is designed for people who want a portable cooler that keeps drinks and food cold while on the move. It holds about 18 cans or 26 pounds of ice, making it a good size for day trips like picnics, fishing, or hiking. Its standout feature is the MagShield Access, which uses magnets to create a strong leak-resistant seal that’s easy to open and close, helping prevent spills. The ColdCell insulation with closed-cell foam does a solid job keeping your items cold for hours, which is important if you’re outdoors for a long time.

The DryHide shell material is tough enough to resist punctures and protect against sun damage, so the cooler should last well in rough environments. A nice touch is the HitchPoint grid, allowing you to attach extra gear like a bottle opener or dry storage, adding convenience. As a backpack cooler, it’s comfortable to carry and keeps your hands free, but at about 3.45 kg (7.6 lbs) empty, it might feel a bit heavy when fully packed.

Excelling in portability and durability, this cooler fits well for active outdoor enthusiasts who want a reliable, easy-to-carry cooler with strong insulation and leak resistance. However, the 6.3-liter capacity may be somewhat small for those needing to carry a large amount of food or drinks.

Rating
10.0
Capacity
Insulation
Material

Most important from
942 reviews

Capacity
Its compact size is perfect for day trips, holding enough for a picnic or a hike without being bulky.
Insulation
The cooler’s insulation keeps drinks and food ice cold for hours, even in hot weather.
Material
Durable materials resist punctures and sun damage, promising long-lasting use in rugged conditions.
Portability
The backpack design with adjustable straps offers exceptional comfort and lets you keep your hands free.
Leak-Proof Design
The magnetic seal system creates a strong, leak-resistant closure that’s effortless to open and close.
Additional Features
A stylish color palette makes it a standout accessory for outdoor adventures.
#3

YETI Hopper Flip 8 Portable Soft Cooler, Nordic Purple

Rating
9.7
Capacity
Insulation
Material

Most important from
4271 reviews

Capacity
This travel cooler is bigger than expected, fitting everything needed for a lunch at work and keeping items cold for about 2 hours without an ice pack.
Insulation
This travel cooler is bigger than expected, fitting everything needed for a lunch at work and keeping items cold for about 2 hours without an ice pack.
Material
Durable and lightweight, the cooler meets expectations and has a great color.
Portability
Easy to carry with the included shoulder strap or handle on top, making it convenient for various uses.
Additional Features
The zipper can be a bit stiff, but a firm grip makes it manageable.

The YETI Hopper Flip 8 Portable Soft Cooler is an excellent option for outdoor enthusiasts looking for a reliable cooler that is both portable and efficient. With a capacity of about 7.9 liters, it can hold up to 6 cans plus ice, making it suitable for day trips like camping, fishing, or picnicking. Its ColdCell Insulation ensures superior cold retention compared to typical soft coolers, allowing your drinks and food to stay chilled for longer periods.

One of the standout features is its 100% leakproof HydroLok Zipper, which prevents any messy spills and keeps your contents secure. The DryHide Shell is both waterproof and resistant to punctures and UV rays, making it durable for rugged outdoor use. Weighing only 2.8 lbs and measuring 11.5 x 8 x 10.5 inches, it is relatively easy to carry, adding to its portability.

There are a few drawbacks to consider. The capacity may not be sufficient for larger groups or extended outings, as it holds only a limited number of cans. Additionally, while the cooler's materials are high-quality, they can contribute to a higher price point compared to other coolers on the market. Some users may find this cooler to be on the pricier side, especially if they are looking for a larger capacity at a lower cost.

Rating
9.7
Capacity
Insulation
Material

Most important from
4271 reviews

Capacity
This travel cooler is bigger than expected, fitting everything needed for a lunch at work and keeping items cold for about 2 hours without an ice pack.
Insulation
This travel cooler is bigger than expected, fitting everything needed for a lunch at work and keeping items cold for about 2 hours without an ice pack.
Material
Durable and lightweight, the cooler meets expectations and has a great color.
Portability
Easy to carry with the included shoulder strap or handle on top, making it convenient for various uses.
Additional Features
The zipper can be a bit stiff, but a firm grip makes it manageable.

Buying Guide for the Best Soft Coolers

When it comes to picking the right soft cooler, it's important to consider how you plan to use it. Soft coolers are versatile and portable, making them ideal for picnics, beach trips, camping, and other outdoor activities. They are generally lighter and easier to carry than hard coolers, but they come in a variety of sizes, materials, and features. Understanding the key specifications will help you choose the best soft cooler for your needs.
CapacityCapacity refers to the amount of space inside the cooler, usually measured in quarts or liters. This spec is important because it determines how much food and drink you can store. Small coolers (10-20 quarts) are great for personal use or short trips, medium coolers (20-40 quarts) are suitable for small groups or day trips, and large coolers (40+ quarts) are ideal for extended trips or larger groups. Consider how many people you need to cater for and the duration of your trips when choosing the capacity.
InsulationInsulation is what keeps the contents of your cooler cold. The quality and thickness of the insulation will affect how long your cooler can maintain its temperature. High-quality insulation can keep items cold for several days, while lower-quality insulation may only last a few hours. If you need a cooler for long trips or hot climates, look for one with thick, high-quality insulation. For shorter trips or cooler weather, standard insulation may suffice.
MaterialThe material of the soft cooler affects its durability, weight, and insulation properties. Common materials include nylon, polyester, and vinyl. Nylon and polyester are lightweight and durable, making them good for general use. Vinyl is more waterproof and easier to clean but can be heavier. If you need a cooler for rugged outdoor use, look for one with reinforced seams and a tough exterior. For casual use, a lighter material may be more convenient.
PortabilityPortability includes features like handles, shoulder straps, and wheels that make the cooler easier to carry. This spec is important if you plan to move the cooler frequently or over long distances. Small coolers often have simple handles, while larger ones may have padded shoulder straps or even wheels. Consider how far you need to carry the cooler and choose one with the appropriate portability features to make transport easier.
Leak-Proof DesignA leak-proof design ensures that melted ice or condensation doesn't escape from the cooler, which is important for keeping your belongings dry and preventing messes. Look for coolers with welded seams and waterproof zippers to ensure they are truly leak-proof. If you plan to use the cooler in a vehicle or near other items that need to stay dry, a leak-proof design is essential.
Additional FeaturesAdditional features can enhance the functionality of your soft cooler. These may include extra pockets for storage, bottle openers, or antimicrobial linings to prevent odors and mold. While these features are not essential, they can add convenience and improve your overall experience. Think about what extra features might be useful for your specific needs and look for coolers that offer them.

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